This was a semester long project, each student tasked to create an advertising campaign for an organization of their choosing. I chose NORD, the National Organization for Rare Disorders, a national nonprofit organization that works to improve the lives of people with rare diseases.
The ‘big idea’ of this campaign is the idea of WE. While rare disease are ‘rare’ individually, 1 in 10 people and over 25 million Americans alone are affected. I used nondescript characters I call 'g'Nomes' to illustrate these ideas while avoiding unconscious bias.
